Inside Radio reports on a webinar delivered by Carly Fink and Rachael Ryan of Provoke Insights
Inside Radio recently reported on insights presented by Provoke Insights founder, Carly Fink, and Associate Director of Research and Strategy, Rachael Ryan. Their findings were shared during a thought-provoking webinar held on May 5, 2021, as part of the Radio Advertising Bureau’s Business Accelerated initiative, which aims to help the radio industry adapt and grow in a rapidly changing world. The research looks at radio and outdoors research.
This timely study explores how consumers have developed a newfound love for spending time outside over the past year. Inside Radio discusses how Provoke Insights’ research highlights a significant surge in outdoor activities, as more people seek fresh air, open spaces, and a mental break from daily routines altered by the pandemic. This shift has not only influenced consumer behaviors but has also impacted how and when people tune in to radio, making it an essential medium that accompanies listeners on hikes, park visits, and outdoor adventures.
The presentation showcased how brands and advertisers can benefit from understanding this evolving outdoor audience. As consumers spend more time away from home, radio remains a powerful and portable channel for delivering content and advertisements that resonate with people on the move. Carly Fink and Rachael Ryan provided valuable insights on how advertisers can tailor their messaging to align with the interests and lifestyles of outdoor enthusiasts, maximizing the effectiveness of their campaigns.
By delivering robust data and strategic takeaways, Provoke Insights’ research emphasizes the importance of staying attuned to changing consumer patterns. The webinar underscored that pairing solid research with the unique reach of radio equips marketers to craft relevant, timely messages that capture attention wherever audiences go. This collaboration between research and radio ensures brands stay connected to consumers who have embraced the great outdoors more than ever before, strengthening engagement and driving results in an evolving market landscape.
Want to learn more about outdoor trends? Check out radio and outdoors research here.
