Travel Research 2022
How has COVID-19 changed the way Americans think about travel? Although many continue to have concerns about traveling, the majority still plan to visit their friends and family and take vacations, as seen in Provoke Insights’ third wave of in-house trends research. In this research, our goal was to discover habits, trends, and consumer attitudes in 15 different industries, including the travel industry.
Americans Have Travel Concerns
Many Americans (49%) are moderately/extremely concerned about taking a vacation due to COVID-19. Groups who are more worried about traveling include those who are Black (62%), Democrats (60%), and vaccinated (52%). In addition, older Americans, such as those in Gen X and Baby Boomers, are significantly more likely to not be traveling.
Why are People Traveling?
Among those who are traveling, half plan to travel to visit friends or family (50%) or for leisure (48%). Business travel is much less popular, with only 13% of professionals planning to travel for business. These individuals tend to be vaccinated, are older, and have higher household incomes. Almost one-third (28%) of Americans plan to not travel at all. Those likelier to not travel include those who are less wealthy, live in rural areas, and older Americans.
People are often avoiding airplanes. Traveling by car is the most likely travel method for Americans who are visiting friends and family (69%) or taking leisure vacations (55%). However, Americans traveling for business are mostly traveling via airplane (63%) and staying in hotels (79%).
Provoke Insights conducted a 15-minute online survey in autumn of 2021 among 1,504 Americans between the ages of 21 and 65. Provoke Insights uses a random stratified sample methodology to ensure a high degree of representation among the U.S. population. (This includes household income, age, gender, geography, ethnicity, and children living in the household.) Statistical differences between subgroups were tested at a 95% confidence level. The margin of error is +/-2.5%.