Fall 2021 TRENDS

Where do we go from here?

It’s the question everybody’s been asking. Since the start of the COVID-19 pandemic in March 2020, we have been plunged into “the new normal” – but just how much has changed since the early days of lockdown?

At Provoke Insights, we have our fingers on the pulse of developing habits, transforming behaviors, and emerging trends. Twice a year, we develop an in-house survey designed to track consumer purchasing habits and routines. Our rich data sets allow us to compare shopping behaviors, pandemic-related concerns, and industry trends. 

We are excited to announce our third wave of research, the Fall 2021 Trends Report. In this wave, Provoke Insights surveyed 1,500 Americans between the ages of 21 and 65 to see how these trends have evolved, which concerns remain, and how these factors impact various industries. Ultimately, our data helps answer the question: how do brands navigate today’s market?

It's on us.

Our reports, on the right-hand side, are completely free to download. When sourcing our data in publications, please attribute Provoke Insights and hyperlink to this page.

Click on the titles on the right-hand side to download the full industry reports. Scroll down to read highlights.

* Please feel free to use any of our research in your publications. When doing so, include the name Provoke Insights and hyperlink to this webpage.


Three quarters of Americans are optimistic about the future; this is up 4% since the start of the pandemic.

Shopping Concerns

Though there is still concern about shopping in-store, hesitation is significantly less than it was in June 2020.


People who have been vaccinated against COVID-19 are more likely to be concerned about shopping in-person.

Fall 2021 Trends Quick-to-Read Reports

(Click below to download)

Reports coming soon. Click through to let us know reports you would like to receive when they become available.