13
Oct 2022
Tegna Introduces First-Party Audience Solution
TEGNA and Provoke Insights Millennials research published in TVNewsCheck
In the summer of 2022, TEGNA Partnered with Provoke Insights to delve into the many perspectives among American millennials. The segmentation study revealed six distinct archetypes among the generation.
TVNewsCheck recently published an article summarizing each of the six segments in the first public release of the study’s results
