Provoke Insights’ research on fitness and exercise trends is featured in Adweek’s first issue of 2022.

In September 2021, Provoke Insights launched a survey amongst 1,504 Americans. The study aimed to identify key trends in several spaces, including fitness and exercise, and break out said trends by several demographics. One such break is those who work in a hybrid setting.

The standout findings include:

• 22% of Americans say they are working out more than they did before the pandemic
• Those who are more optimistic tend to work out more
• One-fifth of Americans believe that working out virtually (e.g., Zoom, Peloton) is as good as going to the gym

Overall, Americans are exercising more, especially those who work from home.