Provoke Insights' B2B research as part of its 2020 Trends report was featured in eMarketer.

The article, titled “Six in 10 US Employees Prefer Working from Home amid Pandemic”, discusses the new normal that is remote working during COVID-19.

Provoke Insights’ research on personal care as part of its 2020 Writer Tom Branna discusses how attitudes of consumers have been altered, specifically when it comes to make-up and cleaning supplies. Differences in behavior by generation is also discussed.

Provoke Insights’ research on consumer trends during COVID-19 was featured in National Jeweler.

The article, written by Brecken Branstrator, discusses the results of the study when it comes to jewelry wearing habits, luxury shopping, and retail in general.

The great Minnesota newspaper The Star Tribune featured Provoke Insights’ research on furniture sales during COVID-19.

The article discusses retail tactics being used to sell furniture, and the future of shopping in-store versus shopping online.

Furniture Today published an article on the results of Provoke Insights’ 2020 Trend’s study.

The article discusses how consumers plan to shop online generally, specifically when it comes to furniture, and differences among age and region of the United States.

Provoke Insights' President Carly Fink's article on brand tracking was featured in Quirk's Media.

The article details ways that market research can stay up to date with technology and trends when it comes to brand tracking.

USPS commissioned Provoke Insights to conduct research of reverse logistics employees, and published the results here.

Topics covered in the research include customer returns, tactics to used to lower return rates, return policies in general, and more!

TokenPost shared the results of eToro’s survey on the future of investing and trading of cryptocurrency.

The research, conducted by Provoke Insights, found that 40% of US millennials would invest in cryptocurrency during a recession. This was compared to Gen Z, who were more interested in investing in commodities.

Research conducted by Provoke Insights was used by Jewelers of America, a national trade association, to inform jewelery’s next ad campaign, likened to “Got Milk.”

The research found that jewelry consumers fall into two main categories: jewelry enthusiasts and the young and indifferent. Read more about the research on the webpage.