In 2021, we conducted a multi-phase market research study to assess the brand’s market potential for a meat alternative. The research helped define the brand’s target audience. The research for Future Meat provided critical insights as it prepared for U.S. expansion.
Key findings include:
•50% of American consumers are consciously dieting
•1 in 3 plan to add cultivated meat to their diet
This vegan research trend points to a growing openness toward ethical, sustainable food alternatives. Cultivated meat—real meat grown from animal cells without harming animals—is gaining traction as brands like Future Meat scale production and await U.S. regulatory approval.
Future Meat has already opened the world’s first large-scale cultivated meat facility in Israel, capable of producing 5,000 hamburgers daily. A U.S.-based facility is now in the works.
The research surveyed over 2,000 adults living in coastal U.S. states, aged 18–50, with a household income above $45K. The insights helped Future Meat better understand how to introduce cultivated meat to health-conscious and eco-aware consumers.
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