In September 2021, Provoke Insights launched a survey amongst 1,504 Americans. The study aimed to identify key trends in several different industries, including restaurants, as well as break out said trends by several demographics.
The standout findings include:
- 17% of Americans believe that QR codes, a touchless replacement for menus, significantly worsen their dining experience
- One-third of Americans plan to celebrate a winter holiday (Christmas, Hanukkah, etc.) at a restaurant
- Half of Americans are still concerned about eating at restaurants due to COVID-19
Overall, Americans are mixed on eating at establishments again. Head to Modern Restaurant Management for a more detailed summary of the data.