Radio is a great way to reach both alcoholic & non-alcoholic drinkers.
It was also found that alcoholic beverage purchasers, in particular, have different habits, attitudes, and demographics than the general population:
- 30% believe that customer service has worsened since the pandemic began
- 57% observe that fewer products are available
- Millennials are far more likely to purchase wine online
Brands should turn to the radio to connect with local customers. With the growing number of craft breweries, local wineries, and hometown distilleries, alcohol brands have ample opportunities. As the non-alcoholic beverage consumer is similar to the general population, these brands also have ample opportunities.