WholesaleCentral, a leading resource for merchandisers, featured Provoke Insights’ in-house research on retail technology.

Provoke Insights’ most recent wave of in-house research was fielded in March 2022, taking a deep dive into over 15 industries, including retail technology. By better understanding how consumers feel about innovative technology, including QR codes, tap-to-pay, mobile apps, and smart vending machines, hospitality/retail brands can better tailor to the customer experience.

The standout findings include:

• Consumers who enjoy retail tech are more likely to be brand loyal
• Retail customers are most aware of QR codes (71%) and tap-to-pay mobile payments (66%)
• These tech-savvy shoppers are impressed with store cleanliness (36%) and customer service (30%)

As the shopping experience continues to become digitized, it’s crucial that brands understand customers’ attitudes and habits when it comes to retail technology.