Vegconomist used data from Provoke Insight’s bi-annual consumer survey to uncover key grocery shopping trends and their impact on the plant-based sector. The research highlights how brands must adapt to shifting consumer preferences, from budget-conscious choices to organic purchases and diversified shopping habits. Read more from the article here.

• 59% of consumers are more budget-conscious, and 96% buy private-label products.

• 74% have noticed price increases, though inflation concerns are stabilizing.

• 51% of frequent shoppers purchase organic for at least half of their groceries.

• Gen Z and Millennials prioritize taste and health, while Gen X focuses on avoiding additives.

• Consumers shop at 2.2 different store types on average, including discount stores, online grocers, and farmers’ markets.