15 Jul 2025

Merca20 highlights how Generation Z is reshaping employment expectations, drawing on Provoke Insights’ generational market research to explain why hybrid work has emerged as their preferred model. The analysis shows that Gen Z values flexibility, structure, and social connection, viewing hybrid work as the best balance between independence and professional growth.

The generational market research finds that hybrid work is not a compromise but a deliberate choice. Gen Z workers want flexibility without sacrificing mentorship, collaboration, or career development, especially early in their careers.

Provoke Insights’ research shows that 60% of Gen Z workers prefer a hybrid work model, compared with smaller shares who favor fully remote or fully in-office roles.

Office time still plays a critical role. Many Gen Z employees report feeling more productive in the office, where access to guidance, feedback, and team interaction supports learning and performance.

Well-being also shapes preferences. Hybrid work helps reduce commuting stress and burnout while supporting better work-life balance.

The takeaway is clear. Employers that pair flexibility with strong culture, development opportunities, and purposeful work are better positioned to attract and retain Gen Z talent.

For more detail on how Gen Z work preferences are reshaping employment models, read the full article here.

Want deeper insights into generational workforce trends? Explore more Provoke Insights research and industry analysis here.