Jewelry Industry Consumer and Retail Market Study – PR Newswire
14 Dec 2017

Jewelers of America published a press release for 2017 research conducted by Provoke Insights that studied both consumer and retailers of the fine jewelry purchase funnel.

The research found that half of jewelry consumers think that jewelry has sentimental value, and that over one-fifth of consumers have bought for jewelry themselves. On the B2B side, 39% of retailers’ top competition comes from online jewelry sales.