Furniture Today partnered with Provoke Insights to examine how artificial intelligence is influencing furniture shopping. Based on findings from Provoke Insights’ Summer 2025 consumer research, the article shows that shoppers increasingly view AI as a useful tool for navigating complex purchase decisions.

The furniture market research finds that AI is valued when it simplifies discovery, improves confidence, and reduces decision fatigue in a high-consideration category.

According to the study, 65% of recent furniture buyers are interested in using AI during the shopping process, compared with 21% who are not. Interest is highest among younger shoppers, parents, and urban consumers.

Specific tools drive adoption. Forty-three percent of buyers find personalized product recommendations helpful, and the same share are comfortable using AI-powered chat tools. Visualization features, including 360-degree views and room planning tools, also support evaluation and comparison.

AI also supports brand discovery. More than one-third of shoppers say AI helps them shop faster and consider brands they had not previously explored.

The takeaway is clear. Furniture shoppers accept AI when it adds clarity and confidence. Brands that deploy AI to guide choice, not overwhelm it, are better positioned to influence purchase decisions and build trust.

For more details from the furniture market research on how AI influences buying behavior and what it means for retailers and brands, read the full article here.

Want deeper insights into retail technology adoption and consumer trend shifts? Explore more Provoke Insights research.