AdWeek wrote an article an created an infographic based on research conducted by Provoke Insights.
The B2B research discusses the features/attribuets that a marketer is looking for in an advertising agency.
AdWeek wrote an article an created an infographic based on research conducted by Provoke Insights.
The B2B research discusses the features/attribuets that a marketer is looking for in an advertising agency.
The research found that half of jewelry consumers think that jewelry has sentimental value, and that over one-fifth of consumers have bought for jewelry themselves. On the B2B side, 39% of retailers’ top competition comes from online jewelry sales.
The survey research supplied multiple takeaways, including that there is potential for advertising outside of just the holiday season, and that seeing jewelry in-person is still vital to the purchasing process.
Found in the research is that 43% of all consumers (split across gender) bought jewelry in the last year, and that these purchases were driven by sentimentality.
For example, the research found that solar energy is popular because it can save money over time and put up a fight against increases in price from an energy company.
10 Networks commissioned Provoke Insights for thought leadership research about security in apps.