Primary Research

Provoke Insights is a full-service market research firm. We help build and grow brands using multiple market research methodologies, including qualitative, quantitative, and secondary research. Our specialty is advertising research, brand research, and research for content marketing/PR purposes

Our primary research services include:

  • Brand Equity Research
  • Brand Ideation Research
  • Brand Identity Research
  • Creative Development Research
  • Channel Optimization Research
  • Market Analysis Research
  • Advertising and Media Effectiveness Research
  • Brand Equity Research
  • Ad & Copy Testing Research
  • Message Testing Research
  • Brand/Product Positioning Research
  • Communication Strategy Research

Provoke Insights provides consultative services to help identify consumer primary research needs and implement the appropriate methodologies. These methods include online surveys, telephone surveys, focus groups, ethnography, in-depth interviews, website usability, primary research, secondary research, advertising research, online diaries, bulletin boards, trends analysis, forecasting, industry competitive analysis, social listening, insights videos, and mystery shopping. We also have global capabilities, with reach in over 80 countries and in-house translators. Provoke Insights manages quantitative and qualitative projects from concept through to final presentation.

Provoke insights provides primary research services