Fuel Growth with Strategic Primary Market Research

In today’s ever-changing marketplace, success demands more than just assumptions — it demands clarity, direction, and insight. At Provoke Insights, we provide custom primary market research that helps brands make smarter decisions, spark innovation, and outperform the competition.

We are a full-service primary research and brand consultancy firm that empowers marketers with the data and strategic thinking they need to grow. Our unique approach blends quantitative, qualitative, and secondary research methodologies to produce deep, actionable insights that translate directly into business results.

Whether you’re launching a new brand, refining your messaging, testing creative, or seeking content that fuels PR and thought leadership, we deliver the right mix of rigor and relevance to move your brand forward.

Using a mix of qualitative, quantitative, and secondary research methodologies, we deliver custom insights that help brands stand out, connect with consumers, and win in competitive landscapes.

What Sets Provoke Insights Apart?

Our team of seasoned researchers, strategists, and branding experts go beyond data collection. We craft insight-driven stories that resonate with stakeholders and give your brand a competitive edge. We specialize in three core areas:

1. Advertising Research

We assess what resonates with your audience across channels, platforms, and formats. Our primary market research evaluates ad effectiveness, message clarity, media placement, and overall campaign performance — all with the goal of driving ROI.

2. Brand Research

From start-ups to Fortune 500 companies, we help brands define their identity, position in the market, and perception among key audiences. Our primary research reveals what matters to your consumers and how your brand stacks up against competitors.

3. Research for Content Marketing & PR

In a world overwhelmed by content, data-driven storytelling stands out. Our research provides the statistics and insights your brand needs to craft powerful campaigns, generate press coverage, and drive engagement.

Our specialties include:

Advertising research to improve ROI and media impact

Brand research to shape, grow, and protect your brand identity

Research for content marketing and PR to power data-driven storytelling

  • Brand Equity Research
  • Brand Ideation Research
  • Brand Identity Research
  • Creative Development Research
  • Channel Optimization Research
  • Market Analysis Research
  • Advertising and Media Effectiveness Research
  • Brand Equity Research
  • Ad & Copy Testing Research
  • Message Testing Research
  • Brand/Product Positioning Research
  • Communication Strategy Research

Custom Methodologies for Maximum Impact

We take a consultative approach to uncover the insights that matter most. From discovery to delivery, Provoke Insights manages full-scale primary market research projects — both quantitative and qualitative — tailored to your brand’s needs.

Our methodologies include:

• Online & Telephone Surveys

• Focus Groups & In-Depth Interviews

• Ethnography & Online Diaries

• Bulletin Boards & Usability Testing

• Trends & Forecasting Analysis

• Competitive Landscape Assessments

• Social Listening & Mystery Shopping

• Insights Videos

• Global Research in 80+ Countries with In-House Translators

Whether you’re validating a new product, tracking a campaign, or exploring a market, our primary research uncovers the truth behind consumer behavior — so your brand can make bold, informed decisions.

Provoke insights provides primary research services