Meet the Team

Our greatest asset is our team. Provoke Insights market research team is rooted in advertising and driven by curiosity. We hire top talent, collaborative, inquisitive, and analytical professionals who are passionate about helping brands grow.

We are the experts behind market research, marketing, and branding initiatives. Headquartered in New York City, Provoke Insights was founded by experienced market researchers who previously worked in advertising strategy. This unique combination of research expertise and strategic thinking allows us to develop creative, actionable solutions that are relevant today and sustainable for the future.

When working with Provoke Insights market research team, clients collaborate not only with market researchers but also with seasoned brand strategists who ensure that questions are explored deeply and insights are translated into meaningful opportunities for growth.

CARLY FINK

President, Head of Strategy & Research

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Melissa Conforto

MELISSA CONFORTO

Director, Research & Strategy

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Karlo Lazaro, Research & Strategy

Karlo Lazaro

Research & Strategy

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Kyla Krawczyk

Assistant, Research & Strategy

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