About Us

Karlo Lazaro is a market research specialist at Provoke Insights with more than ten years of experience helping organizations understand consumer behavior and evolving market dynamics. In his role, he supports research initiatives that uncover meaningful insights and help organizations make informed strategic decisions.

With a background in Social Science from the University of the Philippines Manila, Karlo brings a strong understanding of human behavior to his research work. As a market research specialist, he focuses on identifying patterns in consumer behavior and translating research findings into clear recommendations that support marketing strategy and business growth.

Throughout his career, Karlo has worked on research projects across a wide range of industries. These include social and political research, healthcare, fast-moving consumer goods (FMCG), consumer packaged goods (CPG), and quick-service restaurants (QSR). Because of this experience, he understands how consumer attitudes and market trends influence purchasing decisions in different sectors.

Additionally, Karlo works with both qualitative and quantitative research methods to uncover deeper consumer insights. By analyzing research findings and market data, he helps organizations better understand their audiences and identify opportunities for growth.

At Provoke Insights, Karlo collaborates with research teams and stakeholders to ensure that studies produce clear and actionable insights. Learn more about our Primary Market Research services and how Provoke Insights helps organizations uncover consumer insights that drive strategy and innovation.

Furthermore, Provoke Insights is a member of the Insights Association, the leading professional organization representing the market research industry.