President, Head of Strategy & Research

Carly Fink is the president of Provoke Insights, a full-service market research firm that specializes in branding, advertising, and content marketing initiatives. 


With 20+ years of experience, Carly Fink has worked extensively in innovative and traditional research across a variety of industries. Carly previously worked at Harris Interactive, J. Walter Thompson, and Grey Advertising. She is a recognized authority on advertising strategies and market research across multiple channels (brand, digital, CRM, and social media).

Carly teaches Advertising Strategic Planning, Marketing, and Market Research at Baruch College and New York University. She has contributed to multiple articles, scholarly journals, and books and has spoken at multiple conferences.


Carly graduated from Lafayette College with honors and was awarded a dual MS from Boston University in Applied Communication Research and Advertising. She also received her MBA in Marketing at Baruch College.