President, Head of Strategy & Research

With nearly 20 years of experience, Carly Fink has worked extensively in marketing strategy, competitive analysis, innovative and traditional research across a variety of industries. Carly previously worked at Harris Interactive, J. Walter Thompson, and Grey Advertising. She is a recognized authority on advertising strategies and market research across multiple channels (brand, digital, CRM, and social media).

Carly currently teaches Advertising Strategic Planning, Marketing, and Market Research at Baruch College and New York University. She has contributed to multiple articles, scholarly journals, and books, as well as spoken at several conferences.

Carly graduated from Lafayette College with honors and was awarded a dual MS from Boston University in Applied Communication Research and Advertising. She also received her MBA in Marketing at Baruch College. Carly currently serves on the board of Mosaic, a 500-person digital marketing association.