Consumer Trends
Winter 2023
Three years since Covid, fears of the pandemic have decreased. However, consumers have other growing concerns, from inflation to the economy. Provoke Insights wants to understand how these new issues impact consumers’ purchasing habits.
In this fifth wave of the trends research, Provoke Insights dives deep to understand how these new issues have impacted buying behaviors across fifteen categories. The study surveyed 1,500 Americans between the ages of 21 and 65 to see how consumer trends have evolved.
Download reports using the title links on the right, and read the highlights below.
Feel free to use the research in your publications. While the data is complimentary, we ask that you attribute Provoke Insights and hyperlink to this webpage wherever you publish it. Please use this language when reposting: Proprietary research conducted by Provoke Insights, a full-service market research and brand consultancy firm.
Top Concerns Impacting Consumers
Inflation and the economy are top of mind for most Americans. However, job stability and Covid-19 are not areas of concern. As a result, brands need to pivot to address these new buying behaviors to better meet consumers’ needs.
Seeing Inflation First Hand
Americans see price increases across all industries, but the greatest impact has been at grocery stores and restaurants.
Budgeting Caused by Inflation
Consumers are in saving mode, using multiple techniques to reduce their spending. Brands need to be mindful of this budgeting behavior as fewer people are impulse-purchasing, and more are buying generic brands.
For details on these trends, download the full industry reports.
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Feel free to use the research in your publications. While the data is complimentary, we ask that you attribute Provoke Insights and hyperlink to this webpage wherever you publish it. Please use this language when reposting: Proprietary research conducted by Provoke Insights, a full-service market research and brand consultancy firm.