Manager, Research and Strategy
Melissa has sat on all sides of the research table, allowing her to adapt and bring fresh perspectives to every business challenge she approaches. Melissa brings innovative qualitative and quantitative ideas to stakeholders to ensure they get the most mileage from their research insights. She is skilled in moderation and crafting a holistic story to identify market trends and translate them into actionable ideas and strategies for sales and marketing. Melissa's prior research roles at NewsCorp and IPG have allowed her to work closely with brands in media buying, product development, and ad sales. She considers herself a foodie and is currently working through her restaurant bucket list.