Qualitative Lead

Robin Falkoff lives by her motto “question everything!” and is on a perpetual quest to understand the unique ways consumers connect with brands, advertising and media in order to glean more thoughtful and action-oriented insights.  Robin brings a brand planning orientation and close to 20 years of experience working on the corporate, supplier, and agency sides of the business both in the US and abroad.

Prior to beginning Ology Group, Robin worked at a strategic consultancy and a number of ad agencies including JWT, Bozell and DDB as the VP, director of brand planning.  She has worked across a variety of categories such as food, beverages, confectionary, spirits, fashion, health/beauty, grocery, retail, luxury goods, toys, electronics, food service, travel, pharma (RX/OTC), financial services, and technology.  Robin prides herself in leveraging creative approaches and tools to her research projects to help consumers express their feelings towards their experiences, categories, brands and communication. She is well known for being a kids, teens, mom  and Millennial expert.

Robin has extensive experience in branding studies due to her strong brand planning and strategy background.  She also has worked in the  high end luxury goods category for companies such as Tiffany, Joseph Abboud, Chanel, and the Luxury Institute.

Robin has worked on a wide variety of projects including  new product, concept, packaging and communication development, brand equity, category/target exploratories, shopper insights, ethnographies, usability research, shelf research, on-line blogging, usability studies and ideation sessions.

Robin has two sons and a husband.  She lives in Westchester and is counting the days to moving back to SOHO.  She is crazy about her eye glass collection and is often seen wearing a different pair of glasses each day of her project.