ADAM GARGANI

Qualitative Lead

A skilled moderator, Adam has spent 13 years in qualitative research, research design, and brand planning. Adam’s professional biography includes Managing Director, and lead practitioner of a dedicated consumer insight and ethnography group, at Foote, Cone & Belding, where he was a later Planning Director. As brands increasingly faced the importance of 360-engagement, Adam brought a strategic vision to non-traditional channels at Ogilvy as EVP, Director of Planning, N.A., where he built an insight practice that spanned shopper behavior, channel, and customer marketing, brand experience, and activation.

This unique background is one of the reasons clients often remark on the uncommonly integrated perspective Adam brings to consumer insight and brand understanding. Adam has spoken at the Qualitative Research Council Panel: Innovative Techniques; Kraft Foods Brand Management Training: Finding Consumer Insight, and Thinking Inside the Box; served as a judge for the Effies, and holds a bachelor’s degree from The College of William and Mary.