Brands Need Research To Gauge Pandemic-Fueled Consumer Shifts – Quirk’s Media
02 Apr 2021

Carly Fink, president and founder of Provoke Insights, is featured in Quirk’s Media Magazine this month. Quirk’s Media is a leading voice in market research and branding. During pandemic times, it is a must-read to gain key market insights on digital consumer habits.

Carly discusses how brands should reassess the consumer journey. As more Americans work, shop, and attend school from home, technology adoption has skyrocketed. Brands must account for increased digital use and entirely reevaluate consumers’ choices in the new remote landscape. 

With a few extra steps, researching these digital habits can put your brand ahead. Carly’s key points include research on consumer habits and industry:

  1. Brands should observe readily available internal data, like web traffic, type of device, and location.
  2. Brands should seek out timely research on their industry to better understand our new world. Provoke Insights recently published 2021 trend reports on 19 industries ranging from hospitality to clothing and beverages. Check out our page here to download the reports for free.
  3.  Brands should survey a prospective consumer population or commission a market research agency to conduct research. This is an essential part of building a targeted, compelling brand.

Understanding the consumer journey is a crucial part of brand management. There has never been a better time to reevaluate your brand, conduct robust research, and prepare to pivot for new markets ahead. Check out the full article to learn some specific steps on assessing brand strategy.

In today’s confusing pandemic world, market insights have never been more critical for your brand. According to our research, companies are putting more focus on strengthening their brand. 

To keep up with your brand competitors, read our full free B2B report and view other industry reports, including packaged foods, beauty, and clothing here.

Companies Prioritize Branding Over Sales – B2B News Network
02 Apr 2021

Provoke Insights’ research is featured in a fast facts report in B2B News Network. This research is vital for any B2B (business-to-business) company looking for market insights, 2021 trends, pandemic impacts, and more. B2B’s Friday Fact is: companies are increasingly putting branding above sales.

To develop Provoke Insights’ 2021 industry report, we fielded an online survey to 3,000 Americans aged 21 to 70. We surveyed 19 industries, including the B2B sector, and created buyer profiles, highlighted brand equity drivers, and drew several conclusions, including:

  • More companies are prioritizing brand strengthening over sales.
  • Paid and unpaid social media are the most commonly implemented marketing tools.
  • Due to the pandemic, trade show ROI has understandably plummeted.

In today’s confusing pandemic world, market insights have never been more critical for your brand. According to our research, companies are putting more focus on strengthening their brand. 

To keep up with your brand competitors, read our full free B2B report and view other industry reports, including packaged foods, beauty, and clothing here.

Here’s How Many Have Been Shopping for Jewelry, Watches – National Jeweler
02 Apr 2021

Provoke Insights’ research is featured in a National Jeweler article detailing how jewelry purchasing habits have changed over the past year amidst the COVID-19 pandemic. Provoke Insights sought to provide National Jeweler with a better understanding of the luxury buyer’s mindset. This research is also indispensable for jewelry brands looking to gauge the pandemic’s impact on consumer habits and the industry as a whole.

Provoke Insights fielded an online survey to 3,000 Americans between the ages of 21 and 70. Based on the relevant findings, Provoke Insights created a buyer profile for the typical American luxury watch or jewelry buyer: 

  • 6% of Americans have purchased luxury watches or jewelry over the past three months.
  • Luxury watch or jewelry buyers are 89% optimistic about the future.
  • 53% of luxury buyers prefer to shop online rather than in-store.

Provoke Insights further tested top-of-mind brand awareness. Consumers rated Gucci and Rolex as the top jewelry brands for unaided awareness, while Apple ranked first in the technology category. 

Luxury jewelry and watch brands should look to National Jeweler’s article as a snapshot of the luxury consumer mindset and industry status. Provoke Insights’ research has important implications for brands seeking to understand the luxury category’s trajectory and more. 

Download our free brand equity reports here, with research on 19 industries, including clothing, beverages, packaged foods, and more.

When it comes to brand strategy, B2B marketers are looking outside the box–and outside of their own companies
02 Apr 2021

Provoke Insights sought to provide Insider Intelligence with crucial research on the under-reported field of B2B marketing. In particular, B2B companies, marketing experts, and sales professionals would find this article of interest to them. 

The report includes research conducted by Provoke Insights, as well as examples of best practices and case studies. Provoke Insights fielded an online survey to 472 B2B professionals in the United States, 184 of whom were marketing and sales professionals. 

One of the report’s biggest takeaways was that marketers at B2B companies tend to outsource marketing, particularly for logo design; 41% of B2B marketing and sales professionals look to other companies to develop this brand strategy initiative. Other relevant findings include: 

B2B companies should look to Provoke Insights’ findings as an essential snapshot of current marketing and branding trends. Having a well-defined and consistent brand allows companies to build awareness, establish trust with external and internal stakeholders, and take control of their reputations.