Provoke Insights

A Brand Consultancy & Market Research Firm

Brand Strategy

Brand/Marketing Strategy

It is vital for a business/product to have a differentiating, effective, and a compelling brand identity. We develop comprehensive brand and advertising strategies to pinpoint your ideal messaging, target audience, and go to market strategy. Every plan is customized to meet your unique business objectives and needs. Our strategies are based on data! We use advertising reearch to develop a plan that helps increase your return on investment (ROI).

In order to better serve your customers, we dig deep to understand your customers' needs, wants, and interests.

  • Identify target audiences & sub-segments
  • Sizing the market
  • Determine best ways to reach audience
  • Key message that will resonate and differentiate
  • Competitive advantages
  • Integrated channel recommendations
  • Business implications
  • Company and brand positioning
  • Content that is relevant and influential
  • Determine who are influencers in your industry and how to best reach them
Brand/Marketing Strategy

Communication & Messaging Ecosystem

We create advertising stategies that provide recommendations on channels, touches, frequency on all media: mass, digital, direct, social, OOH, POP. Plans determine media weight and investment by segments, as well as messaging hierarchy and strategy. We provide a year-long calendar so you know when each touch point should hit which customer. We will constantly monitor your marketing initiatives in order to determine what's working and what isn't.

Customer Experience

Every customer interaction is vital for increasing your consumers overall lifetime value. Transform your customer experience by understanding your segments in every stage of the consumer journey: awareness, consideration, acquisition, loyalty, and win-back.

With the rapid change of technology usage, it is even more crucial to better understand how prospects can become your most loyal customers.

When developing a brand or advertising strategy, we can help you with all aspects of the customer experience.

  • Consumer attitudes at every stage of the journey
  • Overcoming the journey barriers
  • Sizing the population in every stage
  • Channel and messaging recommendation
  • User experience mapping
  • CRM and loyalty programs
Customer Experience

Social Strategy

A social strategy is more than just having a Facebook and Twitter account!

Increase your brand relevancy and encourage long-term engagement and advocacy by creating a two-way dialogue with prospects and customers. Provoke Insights constructs online and offline social engagement strategies for multiple social platforms including Facebook, Twitter, YouTube, Vine, and Pinterest. In addition, we provide the following information so you will succeed in the social space:

  • Content theme development
  • Sample calendar conversation
  • Measurement plan
  • Test & learn optimization
  • Best practice guidelines
  • Integration with offline activations (e.g. posting frequency and length, how to respond to consumers, hashtags, and appropriate language)
  • Paid media recommendations
Social Strategy