Provoke Insights

A Brand Consultancy & Market Research Firm

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The Benefits and Boundaries of Brand Tracking Surveys
Dec 19, 2017

Brand tracking surveys are vital for ensuring that your advertising campaigns and communication continue to have a positive impact. By gathering quantitative data from consumers regularly, you can benchmark and audit a brand’s health and change strategy according to the outcome of the results. It is important for all brand tracking surveys to be customized to your needs, many setbacks are due to one-size-fits-all solutions that may not be appropriate to your brands needs.

 

Initiating a tracker prior to a full ad launch allows the brand to create KPIs to measure the success of your advertising initiatives. Then, once the advertising is launched, the desirable outcome is for the ad to be remembered by as many consumers as possible, that the advertisement is credible, is perceived to be communicating its intended message, and is liked. It is also key to determine if the advertisement outperforms the competition.  

 

There is an opportunity to move beyond traditional brand tracking surveys and measure advertising awareness to exploring a changing marketplace and bringing context to consumer behavior.

 

At Provoke Insights, our standard brand tracker will longitudinally track scores such as brand awareness comparing a brand to its competitors. We have also introduced the Ecosystem Brand Tracker to connect any dots that the brand tracker leaves unjointed. This supplemental product brings additional depth and context into what is happening in the industry. We will measure if KPI’s are being met, conduct social listening, and analyze secondary data to further deepen the knowledge, web and search results will be analyzed as well as industry trends and public relations.  

 

For more information on Brand Tracking studies and our Ecosystem Brand Tracker to provide a 360 connection please contact info@provokeinsights.co