Written by: Carly Fink
In today’s world the consumer is awash in advertising. These communications are designed to create a position in the consumer’s mind leading to eventual purchase.
At Provoke Insights we help maximize advertising effectiveness, and ultimately garner higher ROI. Provoke Insights provides a new tool, the Advertising Optimizer ExpressTM, to help ensure your brand’s success. This online quantitative tool test all types of advertising including: banners ads, print ads, OOH, brochures, and more.
The Advertising Optimizer ExpressTM determines how your customers value different features that make up your advertisement. We find out what combination of attributes is most influential (image, CTA, key message). This way you know what is exactly working in your ad and what isn’t.
Plus, this cost effective tool can provide results in less than two weeks!
Respondents test multiple banner dimensions, graphics, messages, and brand fit. Every respondent sees different combination and ranks each combination from 1 to 100.
You have the ability to customize the features you would like to include.
• Up to 5 dimensions such as brand, image, message and call to action.
• Each dimension can include 10 different values.
• Ranks the best combination for your brand vs. the competitors.
• The tool tests up to 100,000 combinations. Yes, you heard us right... we test up to a 100,000 different combinations. However, each respondent only views up to 10 of these combinations.
Various brands, images, ad sizes, and messages are tested in the example listed below.
So why not test your ad concepts before spending a ton on your media buy!