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2018 research survey advertisers marketers
2018 Trends: The State of the Advertising and Marketing Industry
Nov 27, 2017

As 2018 approaches, advertisers and marketers are preparing for the new year, Provoke Insights is providing a comprehensive look at what to expect over the next 12 months.

In the last decade, the marketing industry has changed immensely from new technologies to more specialty advertising agencies. In-house marketers have pushed for more project based work and an ever-increasing number of consumers have cut-the-cord to their TVs. 

How has this affected advertisers as well as in-house marketers? How has this impacted advertising and media budgets, as well as the longevity of the relationship between an ad agency and their clients? What advertising initiatives are marketers commissioning in today’s market? How satisfied are marketers with their job in this fast-evolving environment?

In 2014, only half of advertisers surveyed were very satisfied with the process. With the ever-increasing frequency of ad pitching, are agencies and clients still dissatisfied with this process? Are there areas that can be improved? What makes marketers most likely to select an advertising agency?

Provoke Insights, a brand strategy and market research firm, conducted a survey looking at both advertising and in-house marketers to best answer these questions. This extensive advertising survey among 736 respondents will help you plan the 2018 year right. 

If you would like to learn more about the results of this research survey and receive the whitepaper of this research in December, just follow this link and it will be sent to you. Click here to learn more about other services Provoke Insights offers.